Business Resources

Downtown Evanston - Business Resources
Downtown Evanston provides a range of services to the downtown business district including marketing and advertising, special events, garbage removal and seasonal landscaping, holiday decor, business attraction and more. Below is a list of resources to help market and promote downtown businesses as well as information on snow removal. 

Special Events

Downtown Evanston provides a range of services to the downtown business district including marketing and advertising, special events, garbage removal and seasonal landscaping, holiday decor, business attraction and more. Due to Covid-19, Downtown Evanston has cancelled the Thursday Night Live concerts for the summer, and Sip & Stroll in June. 

Below is a list of special events for 2020. Contact Laura Brown at or 847-866-6319 if you have any questions. 

Get Fit Fridays | Tentative July & August 
Fitness studios lead free classes at Fountain Square. 

Sidewalk Sale & Chalk Art Contest | Tentative: July 24-26
Businesses move sale items to the sidewalk for the weekend! All businesses invited to participate in the Chalk Art contest where they work with an artist or family to decorate the sidewalk in front of their business.  

'Kit, 'Cats & Kids Block Party | TBD
City of Evanston, Northwestern Athletics and Downtown Evanston host a back-to-school block party at Fountain Square (Sherman Ave. between Davis & Grove St. is closed for the event). 

Evanston Oktoberfest | TBD
Family-friendly, craft beer and food fest with live music and traditional German Oktoberfest activities! 

Big Bite Night | TBD

Restaurants provide a free bite-size sample to incoming Northwestern students (1500-2000 students). 

Halloween Trick-or-Treat Stroll | TBD
Businesses offer candy or another treat to trick-or-treaters. 

Small Business Saturday | Saturday, November 28
Shopping and dining deals offered throughout downtown Evanston. Downtown Evanston organizes a Shopping Passport Program with giveaways for shoppers that spend a certain amount. 

Warm Bevvy Walk | TBD
Businesses offer a free sample of a warm beverage to attendees. We recommend offering a bounce back coupon to encourage people to return to shop or dine.

Holiday Tree Lighting | Saturday, December 5, 5-7:30pm
Annual lighting of the holiday tree at Fountain Square with Mayor Hagerty followed by music and other live entertainment. Meet with Santa and Mrs. Claus at a downtown Evanston location. Sponsorship opportunities available. 

Street Pole Banner Program

Downtown Evanston operates a Street Pole Banner Program to help create a sense of place for the downtown Evanston business district. The banners add color, excitement and character to the streetscape while also calling attention to the healthy mix of businesses and services as well as the overall district.

Downtown Evanston installed banners in November 2020 and will reach out to businesses in November 2021 for the next banner installation.

In addition, if you are interested in placing banners for a special event, please see the Special Event Banner application for more information. 

Thank you!


Downtown Evanston sends out a monthly e-newsletter to approximately 5,000 subscribers the first business day of each month. The newsletter features information about Downtown Evanston special events, business events, sales, promotions, and community events. Here is an example of the March 2020 newsletter:

If you want your event to be featured in the e-newsletter, please email a description with a website for more info and photo or graphic (square format, jpg) to You can also tag us and/or make us a co-host of a Facebook event and Instagram post.

In addition to the monthly e-newsletter we send out special event newsletters throughout the year. Some of these include the Thursday Night Live concert series, Sip & Stroll, Sidewalk Sale, Oktoberfest, Small Business Saturday and the Holiday Tree Lighting among others. If you are interested in learning more about any of these events, please email

Social Media

Downtown Evanston manages Facebook and Instagram accounts for the business district. Share your business photos with us tagging @downtownevanston and using the hashtags listed below. 

All posts: #downtownevanston #evanston #chicagonorthshore #weloveevanston #evanstonillinois #visitevanston

Restaurants: #evanstoneats #eattheburbs 

Shop: #shopevanston #shoplocal #smallbusinesslove #evanstonshops #golocal

Health/Fitness: #gethealthy #getfit 

Fountain Square: #dtefountainsquare 

Snow Removal

In the event of snow, please remember that it is the responsibility of businesses, residents and landlords to remove snow and ice from sidewalks after a snow event. Below is a summary of the City of Evanston's ordinance.

• Sidewalks should be completely cleared to allow everyone, including people with disabilities, children walking to school and the elderly, to travel freely using the sidewalks instead of the street.

• Businesses are responsible for clearing sidewalks adjacent to their property; snow should be removed a minimum of 36” away from the building to avoid citation. 

• Snow should be removed as to not block any public right of way (alleys, sidewalks, fire hydrants and streets).

Please note that Downtown Evanston does not provide snow removal service. The contract with our landscape vendor includes garbage removal 6 days a week, seasonal flower plantings, ground level plants and shrub maintenance and grass mowing, and an annual sidewalk power washing.  

If you need assistance finding a company to clear snow for you, please give us a call at 847-866-6319 or email Thank you!

Evanston Facts
  • Borders Chicago on North
  • Population 74,486
  • Total retail expenditure $1,123,030,872 
  • Home to Northwestern University, purchasing more than $13.5 Million of goods and services 
  • Over 10,000 downtown employees